Dow announced the introduction of its first post-consumer recycled (PCR)-rich resin for collation shrink film in North America. According to the company, the recycled plastic resin, which is designed specifically for retail and logistic shrink film applications, expands Dow’s circular technology portfolio to help more customers and brands achieve their sustainability goals by offering the ability to create shrink film with up to 40 percent PCR content.
“We developed our PCR-rich resin to meet market demand for companies seeking to use more recycled plastics in their products, and we collaborated across the value chain to bring it to life,” said Victor Zapata, Dow’s recycling commercial director for North America and Latin America. “This gives our customers one more tool to explore sustainable packaging alternatives, especially within Dow’s Pack Studios collaboration centers.”
In January 2020, Dow announced a partnership with Avangard Innovative to supply PCR film pellets to Dow.
“In June 2020, Dow announced new sustainability targets focused on eliminating plastic waste by increasing global recycling and designing products for recyclability,” said Zapata. “The launch of our PCR-rich resin is aligned with Dow’s strategy of designing products for circularity and implementing recycling solutions to provide new life for used plastics.”
According to Dow, the company is developing additional PCR innovations for various applications in industrial and consumer packaging markets in the coming year.
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from American Coatings Association https://www.paint.org/dow-resin/
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